One of the most popular talent shows in the world has come to Pakistan. The Geo Entertainment Network officially launched ‘Pakistan Idol’ on Wednesday.
The globally celebrated singing talent show has attracted 460 million viewers worldwide since it was launched in 2003.
Speaking to reporters at the launching ceremony, Imran Aslam, the president of the Geo TV Network, said Pakistan had a history of producing talented musicians across genres. The Geo Network’s endeavour to bring forth talented musicians is a step towards keeping that cherished tradition alive.
“The Idol will be a platform for people who sing in private, in the bathroom or in small family gatherings. We will bring them together and provide them with the opportunity to showcase their hidden talent,” he said. “From among them, the people will choose one voice that will reign in our hearts.”